Privacy Policy

  1. Timberland Web Site Privacy Policy

GMG SEA (Malaysia) Sdn. Bhd. (formerly known as RSH (Malaysia) Sdn Bhd (“GMG”) is the authorized licensee and distributor of Timberland products in Malaysia and operates directly or through authorized third parties. GMG and its affiliates (collectively, “Timberland,” “The Timberland Group,” “we,” “us” and “our”) provide you with access to of the following web sites, including, without limitation:

  • and any additional marketing sites that we may create from time to time (the “Marketing Sites”): and
  • any additional shopping sites that we may create from time to time (the “Shopping Sites”) to purchase product and also as a resource for information and entertainment (the Marketing Sites and Shopping Sites are collectively referred to as the “Web Sites”).

This Privacy Policy describes and governs how we collect information about your use of the Web Sites and how we use and share such information.

Importantly, we may revise this Privacy Policy and post any changes to our Web Sites so that you are always informed about what information we collect, how we use it and under what circumstances we may disclose it. By continuing to use any of the Web Sites after having an opportunity to review this Privacy Policy, you have accepted these terms and consented to our collection, use and sharing of the information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use any of the Web Sites.

For the sake of clarity and avoidance of doubt, only sites owned and operated by us are subject to this Web Site Privacy Policy (the “Privacy Policy”). Your access to and use of the Web Sites is governed by Timberland’s Malaysia Web Site Terms of Use and the Terms of Trade found on each Shopping Site which is operated by us.

  1. What Information Do We Collect?

Most of the information we collect from you at the Web Sites does not personally identify you to us, though it may be unique or consist of or contain information that you consider personal. For example, we automatically collect the following information: clickstream information such as the address of the web site that you came from before visiting any of the Web Sites, which pages you visit on the Web Sites, what country you are browsing from and what default language your internet browser is set to, which browser you used to view the Web Sites and any search terms you have entered on the Web Sites. This information is anonymous, meaning we cannot identify you personally unless you identify yourself, for example, by making a purchase, by creating an account, or by giving us your e-mail address.

You can also create an account with us on the Shopping Sites by providing similar personal information in addition to a registration name and password. Or you may provide preferences such as products you may be interested in. In either case, we’ll use the information to make your shopping more efficient and to better serve your interests.

From time to time, we may conduct surveys, run contests, offer mailings or other promotions. You will be provided with an opportunity to indicate whether you wish to participate in these activities in accordance with relevant notice and consent requirements under applicable local laws. If you choose to participate in one of our surveys, contests mailings or other promotions, we’ll probably ask for some personal information such as your shopping habits, e-mail address, telephone number and other information so we can run the promotion and notify winners.

When you send us a request, such as to our customer service department, or inquire about career opportunities or participate in an Investor Relations presentation, we may ask you to identify yourself by name and/or e-mail address in order to send you a response, if appropriate.


Cookies are small pieces of information stored by your browser on your computer’s hard drive. A cookie may contain information such as recognizing you when you return to the Web Sites, which pages you have seen and what advertisements, how frequently certain pages are visited. Most web browsers are set up to accept cookies; you can usually change your browser settings to refuse cookies.

We also use pixel tags, tiny graphic images, to help us analyze your online shopping patterns, create content designed for your connection speeds, and deliver e-mail in a format you can read.

GMG and our trusted third-party providers use cookies and pixel tags to monitor and maintain information about your use of the Web Sites and understand your preferences based on previous or current site visits so that we can offer better site experiences and services in the future.

If you are located in a country in the European Union, you can consult the information at for more information on cookies and how to disable them.

  1. How Do We Use The Information We Collect?

We have set out below, in a table format, a description of all the ways we plan to use your personal information, and the lawful basis on which we rely to do so.

Note that we may process your personal information on more than one lawful basis depending on the specific purpose for which we are using your data. For instance, for a particular purpose/ activity listed below, we may undertake different types of processing, in which case a different lawful basis may apply. Please contact us if you need details about the specific lawful basis, we are relying on to process your personal information where more than one ground has been set out in the table below.

  Purpose/Activity Type of Data Lawful Basis
1 Submit information/inquiry

We use the personal information through inquiries to respond and address requests, ensuring effective communication and customer support.

o   Identity;

o   Contact;

o   Inquiry details

o   Our legitimate interests (in order to respond to customer inquiries and providing customer support)
2 Loyalty Account Creation

We collect and process personal information to create and manage loyalty accounts, offering personalized experiences and rewards based on individual preferences and purchase history

o   Identity;

o   Contact;

o   Account Credentials; and

o   Purchase History and Preferences

o   Contractual Necessity (terms and conditions for the loyalty programs)

o   Consent

3 Request Marketing or Updates

By subscribing to our service, your personal information is utilized to send marketing materials and updates, delivering relevant content and promotions based on your preferences.

o   Contact;

o   Preference (related to product interests & communication preference)

o   Consent
4 Enter a Competition, Promotion, or Survey

Participation in competitions, promotions, or surveys involves the collection of personal information for organizing and conducting these activities, ensuring a personalized experience for participants

o   Identity;

o   Contact; and

o   Demographic Information;

o   Survey responses

o   Consent

o   Our legitimate interests (in conducting and managing the competition, promotion, or survey)

5 Feedback

We will use customers’ personal information to send customers surveys and feedback forms in order to obtain feedback regarding our products and services.

o   Identity;

o   Contact; and

o   Profile Data;

o   Our legitimate interests (to study how customers use products/services).
6 Research and Analysis

We will use customers’ personal information to assess and analyze the effectiveness and performance of our products and services in order to improve and develop our business.

o   Identity;

o   Contact; and

o   Profile; and

o   Technical

o   Our legitimate interests (to improve our services, to define types of customers for our products and services, to keep our website updated and relevant, to develop our business, and to inform our marketing strategy).
6 Administering and protecting our business

This includes troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data.

o   Identity;

o   Contact;

o   Profile Data; and

o   Technical

o   Our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise); and

o   To comply with a legal obligation.

7 Promoting our business

We will use customers’ personal information to make suggestions and recommendations to customers about products that may be of interest to customers.

o   Identity

o   Contact; and

o   Profile

o   Consent

We do not collect special categories of data.

We need certain types of personal information (which does not fall under the category of sensitive/special categories of personal data) so that we can provide products and services to you and perform contractual and other legal obligations that we have to you. If you do not provide us with such personal information, or if you ask us to delete it, you may no longer be able to receive our products and services.

  1. Do We Share Your Information With Third Parties?

We may share your personal information with Timberland LLC and its affiliates (collectively “VF) and our trusted third-party service providers to help us manage and operate the Web Sites, such as processing your order, performing statistical analysis, sending you e-mail, postal mail or text messages, providing customer support and performing other important services. Although these partners may not be affiliated with us, they are required to maintain the confidentiality of your information and are not authorized to discuss, disclose or make any use of your personal information except as necessary to provide such services. GMG and VF will be independent controllers of your personal data.

From time to time, we may also use third parties to help us collect and aggregate certain information collected through the Web Sites. We may share this aggregated information with existing and prospective business partners and advertisers. None of the aggregated information will contain any personal information.

We may also share your personal information with carefully screened GMG and/or Timberland business partners to offer you products and services that we believe might interest you. In each case, our partners will not be authorized to discuss, disclose, or make any use of your personal information except for extending the offer to you. If you prefer not to be included in these types of prospective offers, please contact us as set forth below (please be sure to include your first and last name, and e-mail address in your request):

For the following web sites, send an email to

We or our third-party service providers may disclose personal information if we or they reasonably believe that it’s necessary to: (i) investigate any suspected breach of the Terms of Use or Terms of Trade made by or otherwise relating to you; (ii) comply with applicable federal, state or local laws, rules, regulations or orders; (iii) to protect or defend the rights, property and interests of GMG and/or Timberland, GMG and/or Timberland business partners, affiliates or its guests, or the interests of our third-party service providers; and (iv) under exigent circumstances, to protect the personal safety of users of the Web Sites or the public.

Your personal information will be held by us for so long as is necessary for the purposes for which it was collected, for the settlement of any potential disputes which may be raised or otherwise in accordance with legal requirements.

  1. How Can You Unsubscribe Or Change Your Information?

We want to communicate with you only if you want to hear from us. You have the right to request confirmation of what information we hold about you and to correct, update or change such information. If you prefer not to receive information from us or would like to correct, update or change your personal information or preferences, please follow the instructions below.

To unsubscribe from an e-mail, please follow the instructions in any e-mail you receive. You can also send us a request by e-mail to Please be sure to include your first and last name and account e-mail address in your request.

Please note that objecting to our holding and using your information may prevent us from providing you with some of our products or services.


If you would like your name and address removed from Timberland’s direct mailing list or if you would like to update your mailing information, you can call us at +603 2284 3882 or e-mail us a request at Please be sure to include your first and last name and mailing address in your request.

Please note that your request to be removed from our e-mail lists might take up to ten (10) business days to become effective (regular mailing lists may take up to 4-6 weeks).

  1. How Do We Protect The Privacy Of Children?

We do not sell or ship any items ordered through the Shopping Sites directly to anyone who we know to be under the age of 13, nor do we collect any personal information from anyone who we know to be under the age of 13 on any of the Web Sites. Unfortunately, we cannot always determine if a visitor to any of the Web Sites is a minor child. If you are under the age of 13, you should use the Web Sites only with the involvement of a parent or guardian and should not submit any personal information to us.

  1. Links To Other Sites

We encourage you to review the privacy policies of web sites you choose to link to from our Web Sites so that you understand how those web sites collect, use and share your personal information. We are not responsible for the privacy policies or other content on web sites outside of the Web Sites.

  1. Contact Information

For questions or concerns, please e-mail us at or contact us at:

GMG SEA (Malaysia) Sdn. Bhd.(formerly known as RSH (Malaysia) Sdn Bhd)

Level 21 Menara Exchange 106,

Lingkaran TRX, Tun Razak Exchange,

55188 Kuala Lumpur, Federal Territory of Kuala Lumpur.


By using our website, you’re agreeing to let us collect and use your information as we describe in this Privacy Policy and that your information may be processed and transferred outside of Malaysia to any oversea recipient which is bound by legally enforceable obligations to protect your personal data to a standard comparable to the data protection laws of Malaysia. If we change our policies, we will post any changes on the website, so that you are always informed about what information we collect, how we use it and under what circumstances we disclose it.

Last modified: February 2024